Our method is rooted in the power of hormesis: acute stress, when applied correctly, has profoundly beneficial effects on human physiology and psychology. As humans we have evolved to thrive under adverse conditions, and elite athletes everywhere from the NBA to MMA are using the art and science of hormetic training to optimize both mental and physical performance. We are passionate about working closely with dedicated coaches, trainers, and athletes to develop customized protocols that will put you and your team ahead of the competition.

This is not an online coaching program that will send you a set of formulaic workouts once per week, nor is it intended as a one-stop shop for anyone who wants to take all the thinking out of their training. What we offer is ongoing engagement and fine-tuning to develop a set of powerful tools — and the knowledge necessary to use them — so that you can take your mindset, conditioning, and recovery to the next level.